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London City Airport Invites Passengers to ‘Get Closer’

Get Closer’ is the bold new strapline of London City Airport.  The line will be incorporated into the airport’s logo, which is being refreshed as a result of a branding review, rolling out this month [June].  

A new advertising campaign will run across print and online media in the UK and mainland Europe, emphasising the ‘Get Closer’ proposition. LCY’s popularity with business travellers means that speed and convenience are paramount.  The less time spent travelling means more time that can be put to better use elsewhere -  having longer in the office before having to leave for the airport or getting home sooner and having more time with the family.   

Bryn Owen, Marketing Director at London City Airport explained:  “Get closer means different things to different people.  Some passengers want to get closer to their meeting in central London; some want to arrive at the airport closer to their flight departure time; and others want to be closer to home when they return from a trip.  

“The location of LCY as the only airport actually in London and the speed of transit we offer through the airport – around 20 minutes from check in to departure lounge and 15 minutes from touchdown to tarmac or train – mean that passengers can get closer to wherever they want to be.”  
The brand refresh will also see an injection of colour into the logo, with royal blue chosen to reflect the airport’s professional and business-class standard.

The new identity will be phased in over the coming months across online, traditional media, marketing collateral, signage, airport equipment and staff uniforms.

Editors note

London City Airport (LCY) is the only London airport situated in London itself, just three miles from Canary Wharf, seven miles from the City and 10 miles from London’s West End and linked to all via the Docklands Light Railway. Catering for over 3 million passengers and 70,000 movements annually, in 2012 LCY celebrated its millionth flight, 36 millionth passenger and 25 years of operation.  LCY offers a unique rapid transit proposition – a short check in, door to lounge, and a shorter arrival, tarmac to train.  11 airlines fly out of LCY, serving 47 destinations, eight of which were new for 2012, with six further announced in 2013.  The airport has permission to increase its operation to 120,000 movements per annum, which it intends to do by 2023.  Further information about the airport please browse our website.

Further information

Please contact Charlotte Beeching our External Communications Manager by emailing charlotte.beeching@londoncityairport.com

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Old tramlines that transported cargo from factories to the ships still remain next to our runway #FunFactFriday http://t.co/wCPzU44PPf
For £130 return from LCY Málaga is a must for a festive trip with a twist, here's why http://t.co/MG9MFO8iJ3 http://t.co/z2kiHYoc2i
@nick_curwen Apologies for the disruption we currently have some improvement works going on in that area.
London City Airport on Royal Parade for the Queen in 1987 #ThrowbackThursday http://t.co/TfI0awCgBs
Thank you to @GrangeHotels for hosting our Premier PA Club event last night, great night had by all #LCYPAClub http://t.co/1NFAJsC5iy
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@Andrew7photo Great photo!
@ejparish Thanks for feedback, for any info re your flight please get in touch with your airline http://t.co/AvhFR1Kr2i
@ommo1 We're currently experiencing low visibility, if you're flying please check with you airline before you travel http://t.co/AvhFR1Kr2i
We're expecting low visibility tomorrow morning, passengers are advised to contact their airlines before travelling http://t.co/iPPSB2oF7r
@JasonWardmc You'll need to get in touch with your airline for the latest info on your flight http://t.co/AvhFR1Kr2i
@Skyllberg Apologies, we have now rectified this, please find contact details for Flybe here http://t.co/AvhFR1Kr2i
Please check with your airline before you travel, we're currently experiencing low visibility http://t.co/AvhFR1Kr2i
@statattackman Hi, you'll need to get in touch with your airline for the latest on your flight, contact details here http://t.co/AvhFR1Kr2i
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Update: We're experiencing low visibility this morning, please check with your airline before you travel http://t.co/AvhFR1Kr2i
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