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London City Airport Targets West End To Fly From the East

Already the obvious choice for business travellers in Canary Wharf and the City, London City Airport is now turning its attention to Westminster.

A multi-channel marketing campaign has been launched to target the business and political communities in and around the West End, to position LCY as a convenient alternative to Heathrow for European travel. 

Focal points of the campaign include the 25-minute travel time by public transport and the fast transit that the airport offers, with passengers able to reach their departure gate in around 20 minutes.

Radio advertising will be supported by promotional sandwich bags in food outlets at key locations and the distribution of tens of thousands of leaflets at London Underground stations over a three week period. 

Matthew Hall, Chief Commercial Officer at London City Airport said:  “London City Airport is the only airport actually in London.  It is quick and convenient and the perfect way to start your journey if you’re going on a business trip or weekend break.  This campaign is designed to encourage people based in the West End to consider trying the airport for their next flight.

“It also complements the work being done by our in-house media sales team to promote the advertising opportunities available within the airport itself.  The profile of our passengers – 60 per cent business travellers and with an average income in excess of £100,000 per year – means we can offer brands a targeted captive audience.”

The campaign has been launched hot on the heels of a brand refresh which has seen the introduction of the strapline ‘Get Closer’ to the LCY logo.

For more information please browse our website.  

Editors note

London City Airport (LCY) is the only London airport situated in London itself, just three miles from Canary Wharf, seven miles from the City and 10 miles from London’s West End and linked to all via the Docklands Light Railway. Catering for over 3 million passengers and 70,000 movements annually, in 2012 LCY celebrated its millionth flight, 36 millionth passenger and 25 years of operation.  LCY offers a unique rapid transit proposition – a short check in, door to lounge, and a shorter arrival, tarmac to train.  11 airlines fly out of LCY, serving 47 destinations, eight of which were new for 2012, with six further announced in 2013.  The airport has permission to increase its operation to 120,000 movements per annum, which it intends to do by 2023.  Further information please browse our website. 

Further information

Please contact our External Communications Manager Charlotte Beeching by emailing charlotte.beeching@londoncityairport.com 

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LCY Tweets

@StopCityAirport @RomfordRecorder @LJClements8 We currently have 70,000 movements per year & permission for 120,000 noise-factored movements
@HelenORahilly @flybe Glad you had a great trip!
@StopCityAirport @RomfordRecorder @LJClements8 To clarify, 45 movements an hour is incorrect, when airport is at absolute capacity it's 38.
RT @A318Driver: Aaah. Good to be back @LondonCityAir It's been too long.... #BAW1 #lcyjfk http://t.co/QfJUfrdGHm
RT @SkyNewsWeather: London City Airport is reporting 20C, beating the Halloween record of 19.4 from Kent in 1968.
@Dayvesbird Be sure to let us know when you're coming through!
@Dayvesbird We sure do, take a look at flight bookings here http://t.co/5TI2sha3j1
@Mr_B_1989 Welcome back, glad you had a good trip!
Take a look at our video guide to Amsterdam, Heineken experience anyone? http://t.co/Q7KEh7jMwk
RT @INVAirport: Keep an eye out for our new London branded taxi in and around #Inverness! @flybe @LondonCityAir http://t.co/yGRloLmWiT
@pia6 For the latest info on your flight please contact your airline http://t.co/AvhFR0TDE6
@Kaweechelchen Flights have been affected due to low visibility, for more info on your flight please contact airline http://t.co/AvhFR0TDE6
@OJBolton Please get in touch with your airline for more info on your flight http://t.co/AvhFR0TDE6
@tonpx Great pics, thanks for sharing!
@Oakeslaw For the latest info on your flight please contact your airline http://t.co/AvhFR0TDE6
@blaisegv Experiencing some low visibility across London, please contact your airline for more info on your flight http://t.co/AvhFR0TDE6
@jordandias Best to get in touch with your airline for more updates http://t.co/AvhFR0TDE6
Our Airfield Operations Manager Kevin Wincell comments on the weather supercomputer from the Met Office @itvlondon http://t.co/AyqMtkw7EB
Check out our list of ultimate business travel apps, including Foursquare & Duolingo. What's your favourite app? http://t.co/hd1HjkOERZ
@riskanaut If you could DM us with the specifics that would be really useful, thanks.
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