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London City Airport Targets West End To Fly From the East

Already the obvious choice for business travellers in Canary Wharf and the City, London City Airport is now turning its attention to Westminster.

A multi-channel marketing campaign has been launched to target the business and political communities in and around the West End, to position LCY as a convenient alternative to Heathrow for European travel. 

Focal points of the campaign include the 25-minute travel time by public transport and the fast transit that the airport offers, with passengers able to reach their departure gate in around 20 minutes.

Radio advertising will be supported by promotional sandwich bags in food outlets at key locations and the distribution of tens of thousands of leaflets at London Underground stations over a three week period. 

Matthew Hall, Chief Commercial Officer at London City Airport said:  “London City Airport is the only airport actually in London.  It is quick and convenient and the perfect way to start your journey if you’re going on a business trip or weekend break.  This campaign is designed to encourage people based in the West End to consider trying the airport for their next flight.

“It also complements the work being done by our in-house media sales team to promote the advertising opportunities available within the airport itself.  The profile of our passengers – 60 per cent business travellers and with an average income in excess of £100,000 per year – means we can offer brands a targeted captive audience.”

The campaign has been launched hot on the heels of a brand refresh which has seen the introduction of the strapline ‘Get Closer’ to the LCY logo.

For more information please browse our website.  

Editors note

London City Airport (LCY) is the only London airport situated in London itself, just three miles from Canary Wharf, seven miles from the City and 10 miles from London’s West End and linked to all via the Docklands Light Railway. Catering for over 3 million passengers and 70,000 movements annually, in 2012 LCY celebrated its millionth flight, 36 millionth passenger and 25 years of operation.  LCY offers a unique rapid transit proposition – a short check in, door to lounge, and a shorter arrival, tarmac to train.  11 airlines fly out of LCY, serving 47 destinations, eight of which were new for 2012, with six further announced in 2013.  The airport has permission to increase its operation to 120,000 movements per annum, which it intends to do by 2023.  Further information please browse our website. 

Further information

Please contact our External Communications Manager Charlotte Beeching by emailing charlotte.beeching@londoncityairport.com 

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@ommo1 We're currently experiencing low visibility, if you're flying please check with you airline before you travel http://t.co/AvhFR1Kr2i
We're expecting low visibility tomorrow morning, passengers are advised to contact their airlines before travelling http://t.co/iPPSB2oF7r
@JasonWardmc You'll need to get in touch with your airline for the latest info on your flight http://t.co/AvhFR1Kr2i
@Skyllberg Apologies, we have now rectified this, please find contact details for Flybe here http://t.co/AvhFR1Kr2i
Please check with your airline before you travel, we're currently experiencing low visibility http://t.co/AvhFR1Kr2i
@statattackman Hi, you'll need to get in touch with your airline for the latest on your flight, contact details here http://t.co/AvhFR1Kr2i
@_Bernard71 You'll need to get in touch with your airline for details about your flight http://t.co/AvhFR1Kr2i
@810ofclubs You'll need to get in touch with your airline for the latest information on your flight http://t.co/AvhFR1Kr2i
@barbsie1 You will need to contact your airline for the latest information on your flight, contact details here http://t.co/AvhFR1Kr2i
@IanMoFo Please contact your airline for the latest info on your flight, contact details here http://t.co/AvhFR1Kr2i
@RyanStevens_ For the latest information on your flight please get in touch with your airline, contact details here http://t.co/AvhFR1Kr2i
Update: We're experiencing low visibility this morning, please check with your airline before you travel http://t.co/AvhFR1Kr2i
We're experiencing some low visibility this morning, passengers advised to check with their airline before travel http://t.co/AvhFR1Kr2i
@thomasroseCW Have a great trip!
@Penderhogg No fog this morning. Are you flying from LCY today?
RT @jubileeline: No service btn Finchley Road and Waterloo due to a person on the track. Minor delays on the rest of the line.
RT @GrangeHotels: D-1 before London City Premiere PA Club Event at #GrangeStPauls! Looking forward to welcoming Blue Islands, @ShaunRankin
#TakeOffTuesday where are you flying to today? http://t.co/N8RXAvHLfx
@ShivyDevon Potato, bread & solid chocolate are fine. Chocolate spreads would need to be under 100ml. Hope that helps.
@ros_russell Sorry to read this, if you'd like to provide more info please email online@lcy.co.uk
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