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London City Airport Invites Passengers to ‘Get Closer’

03/06/2013

Get Closer’ is the bold new strapline of London City Airport. The line will be incorporated into the airport’s logo, which is being refreshed as a result of a branding review, rolling out this month [June].  

A new advertising campaign will run across print and online media in the UK and mainland Europe, emphasising the ‘Get Closer’ proposition. LCY’s popularity with business travellers means that speed and convenience are paramount.  The less time spent travelling means more time that can be put to better use elsewhere -  having longer in the office before having to leave for the airport or getting home sooner and having more time with the family.   
 
Get closer means different things to different people.  Some passengers want to get closer to their meeting in central London; some want to arrive at the airport closer to their flight departure time; and others want to be closer to home when they return from a trip.  

The location of LCY as the only airport actually in London and the speed of transit we offer through the airport – around 20 minutes from check in to departure lounge and 15 minutes from touchdown to tarmac or train – mean that passengers can get closer to wherever they want to be.

The brand refresh will also see an injection of colour into the logo, with royal blue chosen to reflect the airport’s professional and business-class standard.
 
The new identity will be phased in over the coming months across online, traditional media, marketing collateral, signage, airport equipment and staff uniforms.
 
Let us know your thoughts by sharing your views on our Twitter or Facebook page.

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LCY Tweets

@Bazandbabs24 sorry to read this, could you DM us with more feedback?
@iainh Sorry to read you're having trouble, please email online@lcy.co.uk
@nicky_bain Hi there, as it was left on a flight you'll need to get in touch with BA directly, number here 0207 646 0791
The Prudential Ride London will be take place this weekend with some road closures around Newham, check before travel http://t.co/xqrPDET8M5
We’re remodelling our departure gates with a modern open-plan layout & 600 extra seats, let us know what you think. http://t.co/nQHoHxMcTz
@jonny_pearson Sorry to read this, we'll certainly pass this on. Have you now left the departure lounge?
@emmakaneredleaf Sorry to read this, we can certainly pass this on
@jonny_pearson Sorry to read this, can you let us know which restaurant? Are you still in the departure lounge?
@Andrew7photo Hi, our t&c's state all images should be free of filters or digital enhancements, be sure you're uploading #NoFilter images
3.65 million passengers in 2014, 4.1m expected in 2015 – a 10% increase – let’s expand the terminal #LCYes http://t.co/ClSNHlSTxd
Calling all LCY passengers, are you in a long distance relationship? Do you travel from LCY to visit your partner, if so please let us know!
'It's a nice day for it' got a better caption? #avcaption http://t.co/RL7wMlulqN
@ShannonBNugent No problem, will do.
@Albannach1876 Great, thanks for taking the time to provide feedback!
@Andrew7photo upload via the link
@NDH37087 Great photo, be sure to get some good snaps when you fly in September!
Upload your #NoFilterLCY pics for a chance to win flight vouchers http://t.co/gVseZWfJXJ or vote for your favourite for a chance to win!
WiFi cufflinks, Ostrich pillow or USB charger? What are your must have gadgets for travel? Here's our guide http://t.co/hd1Hjl6ggz #ttot
@svhennig Great photo, welcome!
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