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London City Airport Invites Passengers to ‘Get Closer’

03/06/2013

Get Closer’ is the bold new strapline of London City Airport. The line will be incorporated into the airport’s logo, which is being refreshed as a result of a branding review, rolling out this month [June].  

A new advertising campaign will run across print and online media in the UK and mainland Europe, emphasising the ‘Get Closer’ proposition. LCY’s popularity with business travellers means that speed and convenience are paramount.  The less time spent travelling means more time that can be put to better use elsewhere -  having longer in the office before having to leave for the airport or getting home sooner and having more time with the family.   
 
Get closer means different things to different people.  Some passengers want to get closer to their meeting in central London; some want to arrive at the airport closer to their flight departure time; and others want to be closer to home when they return from a trip.  

The location of LCY as the only airport actually in London and the speed of transit we offer through the airport – around 20 minutes from check in to departure lounge and 15 minutes from touchdown to tarmac or train – mean that passengers can get closer to wherever they want to be.

The brand refresh will also see an injection of colour into the logo, with royal blue chosen to reflect the airport’s professional and business-class standard.
 
The new identity will be phased in over the coming months across online, traditional media, marketing collateral, signage, airport equipment and staff uniforms.
 
Let us know your thoughts by sharing your views on our Twitter or Facebook page.

The LCY Blog

Enter the discussion on all things to do with London City Airport and business travel.

LCY Tweets

New £16million western pier at London City Airport, creating more space & improved facilities http://t.co/I9hR17mKVT http://t.co/lvX6jTygiR
@SusanEdwardsSE7 apologies, our staff are working to clear this as soon as they can, thanks for your patience
@iansouthey you can check flight status on our website, this flight has landed.
@iansouthey here's a list of all the useful numbers http://t.co/AvhFR0TDE6
@iansouthey apologies, which number are you calling? 020 7646 0088
@tari_lang Sorry to read this, could you please DM us with the details?
Caption this... http://t.co/A5OAjrjHu6
Exclusive @TheO2 VIP Club offer, giving you priority access to tickets, for more info visit http://t.co/JqpwWUjfXx http://t.co/79OadUeQQs
@nickyfrost here you go- +44 (0)20 7646 0088
@nickyfrost please call our team who will be able to assist you further.
@NoobieDog Apologies, we're working to get this fixed asap, please find a member of staff with an iPad for updates on your flight
Here's your chance to win 2 return flights to #Guernsey with Aurigny! Click to enter http://t.co/VKcyHP68HH http://t.co/8z0NVzzuqW
@Selyst They'll be able to give you an update on your flight status. Thanks.
@Selyst Apologies, we're working to get this fixed asap. In the meantime please look out for a member of staff with an iPad
@owennorb123 wow, sounds like a top spot for plane spotting! How was the view?
Good morning, let us know if you're flying from LCY today!
@nickyfrost Is there anything we can help with?
@GizziErskine Sorry to read this, is there something in particular you're looking for? We have Panopolis, Rhubarb & City Bar & Grill
@AngloRussian No plans at the moment but we'll pass on your feedback
@YvetteG_Music times can vary but usually around 5-10mins
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