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London City Airport Invites Passengers to ‘Get Closer’

03/06/2013

Get Closer’ is the bold new strapline of London City Airport. The line will be incorporated into the airport’s logo, which is being refreshed as a result of a branding review, rolling out this month [June].  

A new advertising campaign will run across print and online media in the UK and mainland Europe, emphasising the ‘Get Closer’ proposition. LCY’s popularity with business travellers means that speed and convenience are paramount.  The less time spent travelling means more time that can be put to better use elsewhere -  having longer in the office before having to leave for the airport or getting home sooner and having more time with the family.   
 
Get closer means different things to different people.  Some passengers want to get closer to their meeting in central London; some want to arrive at the airport closer to their flight departure time; and others want to be closer to home when they return from a trip.  

The location of LCY as the only airport actually in London and the speed of transit we offer through the airport – around 20 minutes from check in to departure lounge and 15 minutes from touchdown to tarmac or train – mean that passengers can get closer to wherever they want to be.

The brand refresh will also see an injection of colour into the logo, with royal blue chosen to reflect the airport’s professional and business-class standard.
 
The new identity will be phased in over the coming months across online, traditional media, marketing collateral, signage, airport equipment and staff uniforms.
 
Let us know your thoughts by sharing your views on our Twitter or Facebook page.

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Thanks to all who entered #NoFilterLCY, congrats to winner Sarah! All winning entries here http://t.co/onyB0lXnqe http://t.co/jhZmkp1EyX
@FOHeming Stunning photo!
Caption this… http://t.co/IMMgnJGH12
@elwyn87 Morning, for more info please get in touch directly with your airline, numbers here http://t.co/AvhFR0TDE6
Please be aware that due to traffic lights and construction work on North Woolwich Road there are some delays getting into the airport.
@craigchalcraft have a great flight!
@Si2BadMice have you checked with your airline http://t.co/AvhFR0TDE6
@Si2BadMice hi, have you checked out website http://t.co/z1GWJEhBe1
@thameswatch great photos, good spot!
RT @thameswatch: At LCY, you take off through a rainbow for an extra special flight @LondonCityAir #london #avgeek #rainbow http://t.co/v0P
@ShannonBNugent Hi, winners will be announced by Thursday, thanks.
@anmoffat enjoy your flight and be sure to tweet on your next flight from LCY!
@anmoffat Great, where are you flying to today?
What do you always buy before you fly from Duty Free? #ttot http://t.co/qbD2YQisc0
@KarlHumphries Well spotted!
@julietwychwood could you possibly DM us with your details?
RT @BillConvention: @LondonCityAir From #TheBill 1996 Series 12 http://t.co/0gnKcTqIcI
@julietwychwood Sorry to read this, can you let us know which restaurant/bar you were in?
@KyraKat Morning, DM us with the details
@sinclair300584 we're certainly open, thanks for letting us know we'll get this fixed!
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