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London City Airport Invites Passengers to ‘Get Closer’

03/06/2013

Get Closer’ is the bold new strapline of London City Airport. The line will be incorporated into the airport’s logo, which is being refreshed as a result of a branding review, rolling out this month [June].  

A new advertising campaign will run across print and online media in the UK and mainland Europe, emphasising the ‘Get Closer’ proposition. LCY’s popularity with business travellers means that speed and convenience are paramount.  The less time spent travelling means more time that can be put to better use elsewhere -  having longer in the office before having to leave for the airport or getting home sooner and having more time with the family.   
 
Get closer means different things to different people.  Some passengers want to get closer to their meeting in central London; some want to arrive at the airport closer to their flight departure time; and others want to be closer to home when they return from a trip.  

The location of LCY as the only airport actually in London and the speed of transit we offer through the airport – around 20 minutes from check in to departure lounge and 15 minutes from touchdown to tarmac or train – mean that passengers can get closer to wherever they want to be.

The brand refresh will also see an injection of colour into the logo, with royal blue chosen to reflect the airport’s professional and business-class standard.
 
The new identity will be phased in over the coming months across online, traditional media, marketing collateral, signage, airport equipment and staff uniforms.
 
Let us know your thoughts by sharing your views on our Twitter or Facebook page.

The LCY Blog

Enter the discussion on all things to do with London City Airport and business travel.

LCY Tweets

A view of the London City Airport site in 1950 #ThrowbackThursday http://t.co/h7Nb7iClo7
@inmariu Great feedback! No plans at the moment but we can certainly pass on your feedback.
Last week we recorded our busiest ever week with 27% more passengers than 2013 http://t.co/quRkQH7x2U http://t.co/jGaZvNYuY4
@zetadoc Sorry to read this, we do have a range of concessions airside to ensure we offer a variety in pricing.
When travelling for business what do you like to do in your down time, visit local attractions or seek out top cuisine? #BusinessTravelTips
Here's a Wednesday challenge for you, can you guess the aircraft? #AVGeek http://t.co/3LVvaWPpzn
RT @BOTB_Supercars: Thanks for the tweet @LondonCityAir - it's all very exciting! Anybody who wants to try & win can play here too; http:/…
The latest @BOTB_Supercars winner came from London City Airport! Paul Dempsey won a BMW and £10k in cash! http://t.co/oyfjRBWBqX
Fascinating look at the UK airspace from @NATSPressOffice http://t.co/yfbKgZXwdu #avgeek
@Coldham007 No, any take off pics you snap from the terminal building before boarding.
Share your take off pics if you're flying from LCY this week #TakeOffTuesdays http://t.co/wFbxgw1A3n
@HurleyJames5 Great feedback, enjoy your trip!
Good evening from LCY, let us know if travelling through tonight #FlyLCY http://t.co/v1pPB8mF1c
Great article by LCY CEO Declan Collier in @bizdebate on our contribution to East London http://t.co/hRGnvYDPNP
We're out with our Airfield Operations team, let us know if you have any AV questions #AirfieldWatch #AskOps http://t.co/WTQYk5XzDF
@wibblyjellyhead Sorry to read this, please email Online@lcy.co.uk
@nazaninemoshiri We do have @AirPortr_UK at the front of the terminal who provide a porter service.
@nazaninemoshiri Sorry to read this, is there anything we can help with?
RT @A318Driver: Another beautiful morning inbound to @LondonCityAir Nice and early again... Now time for 💤💤 #avgeek #babybus http://t.co/x6
@beverloo Hi there, departure gate numbers are only available on the terminal screens.
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