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London City Airport Invites Passengers to ‘Get Closer’

03/06/2013

Get Closer’ is the bold new strapline of London City Airport. The line will be incorporated into the airport’s logo, which is being refreshed as a result of a branding review, rolling out this month [June].  

A new advertising campaign will run across print and online media in the UK and mainland Europe, emphasising the ‘Get Closer’ proposition. LCY’s popularity with business travellers means that speed and convenience are paramount.  The less time spent travelling means more time that can be put to better use elsewhere -  having longer in the office before having to leave for the airport or getting home sooner and having more time with the family.   
 
Get closer means different things to different people.  Some passengers want to get closer to their meeting in central London; some want to arrive at the airport closer to their flight departure time; and others want to be closer to home when they return from a trip.  

The location of LCY as the only airport actually in London and the speed of transit we offer through the airport – around 20 minutes from check in to departure lounge and 15 minutes from touchdown to tarmac or train – mean that passengers can get closer to wherever they want to be.

The brand refresh will also see an injection of colour into the logo, with royal blue chosen to reflect the airport’s professional and business-class standard.
 
The new identity will be phased in over the coming months across online, traditional media, marketing collateral, signage, airport equipment and staff uniforms.
 
Let us know your thoughts by sharing your views on our Twitter or Facebook page.

The LCY Blog

Enter the discussion on all things to do with London City Airport and business travel.

LCY Tweets

@omcmanus your feedback is always taken on board. Have a good trip!
RT @Ops_officer: Busy day again @LondonCityAir, 2 on approach with 1 departure. #FlyLCY #Runway27 #avgeek Where would you go? http://t.co/0
@Vrixom glad you had a good experience with us!
@khbelizaire No plans at the moment but we'll certainly pass this on to the team as something to consider
@wedwardes The apron is the area where all of the planes park.
The airport apron in 1982, before the airport was built #ThrowbackThursday http://t.co/zoL7yWALS0
@kilo_delta_papa @commonsaviation @gaviationr Great piece and some impressive pictures!
@Tmckinnin @mytripreport For a quicker turnaround!
Paris Fashion Week is just around the corner get there in under 2 hours flying from LCY http://t.co/b3ror9IgOO
@julog90 Wow great, some good spots!
@FOHeming Unfortunately not but when we have some you're first on the list! ;)
@radiogeyser Sure, would be great to get your opinion!
Calling all plane spotters! Where is the best place for spotting at LCY? #avgeek
@MKitchellAR We've had no issues reported, if you're in a particularly busy area it may be as there are too many people connecting?
@MKitchellAR Are you able to give us a bit more info, are you able to see the log in screen? What's happening when you try to log in?
@hiyoyojie Only form, correctly filled in and signed at the bottom in the envelope.
@hiyoyojie Please don't hesitate to ask a member of staff for further assistance on the day of travel.
@hiyoyojie If this is your last airport before flying home yes, fill out form correctly and drop envelope into VAT refund box after security
@Pigbythesea No, how could we forget!
@WilkyWoo Oh that is good!
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