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London City Airport Invites Passengers to ‘Get Closer’

03/06/2013

Get Closer’ is the bold new strapline of London City Airport. The line will be incorporated into the airport’s logo, which is being refreshed as a result of a branding review, rolling out this month [June].  

A new advertising campaign will run across print and online media in the UK and mainland Europe, emphasising the ‘Get Closer’ proposition. LCY’s popularity with business travellers means that speed and convenience are paramount.  The less time spent travelling means more time that can be put to better use elsewhere -  having longer in the office before having to leave for the airport or getting home sooner and having more time with the family.   
 
Get closer means different things to different people.  Some passengers want to get closer to their meeting in central London; some want to arrive at the airport closer to their flight departure time; and others want to be closer to home when they return from a trip.  

The location of LCY as the only airport actually in London and the speed of transit we offer through the airport – around 20 minutes from check in to departure lounge and 15 minutes from touchdown to tarmac or train – mean that passengers can get closer to wherever they want to be.

The brand refresh will also see an injection of colour into the logo, with royal blue chosen to reflect the airport’s professional and business-class standard.
 
The new identity will be phased in over the coming months across online, traditional media, marketing collateral, signage, airport equipment and staff uniforms.
 
Let us know your thoughts by sharing your views on our Twitter or Facebook page.

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LCY Tweets

Passengers please note there are currently long delays coming through the Blackwall tunnel, please allow extra time. https://t.co/hR27IHFFMq
@Mustafa_T_M Excellent choice! Have a great flight.
RT @jonathanbloxham: Beautiful morning at @LondonCityAir @British_Airways en route to Glasgow! https://t.co/mi311Y8LD6
RT @Mr_B_1989: Oh hello @LondonCityAir 👋🏾👋🏾👋🏾 https://t.co/JtUxqnALO1
@Mr_B_1989 Kept that one very quiet!
@Mr_B_1989 Hi! Where are you off to? Clearly not coming to visit us #onlyairportactuallyinlondon
Passengers please note, whilst we make improvements we've added 96 extra seats along the east side of the terminal. https://t.co/AfttNKvWfM
Heading to France for business or leisure? #LearntheLingo before you go with Cyrielle https://t.co/ov67OmhTwo
@Wales_Aero Just checking you were awake ;)
Want warmer weather? Jet off to Ibiza with @British_Airways who fly from LCY all year round! https://t.co/AZBnJyblEY https://t.co/rP1HErAr6W
RT @Flexjet: How did @embraer get aerial views of the #Flexjet #Legacy500 landing @LondonCityAir? By helicopter, of course. https://t.co/Lk…
@Flexjet @embraer Stunning video!
RT @shay_I_am: @TfL #dlr giving away free breakfasts to celebrate 10 years of service at @LondonCityAir this morning. Nice one. https://t.c…
@LDNDeskMonkey Apologies, thanks for letting us know we'll look into this.
Check out this view of the approach into LCY from @CityJet pilot Cormac Harte! #FlyLCY https://t.co/dBhfUCb2RA
RT @LondonDLR: 2/2 Severe delays Stratford International - Woolwich Arsenal due to a faulty train at Star Lane.
RT @LondonDLR: 1/2 Severe delays Bank to Lewisham and Woolwich Arsenal due to a trespasser on the track earlier in the Poplar area
Would you like to see a route from LCY to Hannover? If so please take part in our small survey here https://t.co/PYrVT2GL9S
Win flights to Luxembourg, click here to enter https://t.co/nmuFpdujip https://t.co/XHjePuce9X
@devske5 apologies we had some technical issues yesterday which have now been resolved.
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