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London City Airport Invites Passengers to ‘Get Closer’


Get Closer’ is the bold new strapline of London City Airport. The line will be incorporated into the airport’s logo, which is being refreshed as a result of a branding review, rolling out this month [June].  

A new advertising campaign will run across print and online media in the UK and mainland Europe, emphasising the ‘Get Closer’ proposition. LCY’s popularity with business travellers means that speed and convenience are paramount.  The less time spent travelling means more time that can be put to better use elsewhere -  having longer in the office before having to leave for the airport or getting home sooner and having more time with the family.   
Get closer means different things to different people.  Some passengers want to get closer to their meeting in central London; some want to arrive at the airport closer to their flight departure time; and others want to be closer to home when they return from a trip.  

The location of LCY as the only airport actually in London and the speed of transit we offer through the airport – around 20 minutes from check in to departure lounge and 15 minutes from touchdown to tarmac or train – mean that passengers can get closer to wherever they want to be.

The brand refresh will also see an injection of colour into the logo, with royal blue chosen to reflect the airport’s professional and business-class standard.
The new identity will be phased in over the coming months across online, traditional media, marketing collateral, signage, airport equipment and staff uniforms.
Let us know your thoughts by sharing your views on our Twitter or Facebook page.

The LCY Blog

Enter the discussion on all things to do with London City Airport and business travel.

LCY Tweets

@ambenoy much appreciated, have a great flight this morning.
@ambenoy Sorry to read this we will pass this on to the team, thanks for passing on.
@FOHeming we have no words for this, @Ops_officer remember your roots!
@GreenAlex_ let us know, we'll hook you up! ;)
@cazmurphy25 You should be OK, for more info on hand luggage and whats not allowed take a look at this
We want to know what the worst habits are when it comes to plane etiquette from fellow passengers! Take our survey
@CusCusBcn are you in departure lounge?
@beaverbrookes23 are you in the departure lounge?
@AmoloMichael are you in departure lounge now?
At seat service area now serving until 9.30am. FREE coffee for first 3 people to reply to this tweet! GO!
@vegas005 We're working on it, we have improvements works going on at the minute. More seats by 2016.
At seat service area now available at LCY, order without leaving your seat. Available now until 7.30pm this evening!
@photohounded1 Yes we do, please visit the customer service desk, or check in desk for your airline when you arrive for assistance.
Flying domestic @British_Airways into LCY? Simply Land & Leave when you use @AirPortr_UK!
@Suburban_Jogger @FOHeming Ooh that's a good one!
Take our plane etiquette survey & tell us the worst habits of fellow passengers!
@TurbanMaharajas Have a great flight!
Here's our guide to Christmas Markets in Germany, are you heading to any markets this year?
@IliyanaStareva you will need to get in touch with your airline directly (2/2)
@IliyanaStareva We will pass your feedback on to our team, for the points around your flight (1/2)
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