News. The Latest.

What's going on at LCY
Lastest News Hero Photo: Gentleman in departures, reading news

Back to latest news

News article photo

London City Airport Invites Passengers to ‘Get Closer’

03/06/2013

Get Closer’ is the bold new strapline of London City Airport. The line will be incorporated into the airport’s logo, which is being refreshed as a result of a branding review, rolling out this month [June].  

A new advertising campaign will run across print and online media in the UK and mainland Europe, emphasising the ‘Get Closer’ proposition. LCY’s popularity with business travellers means that speed and convenience are paramount.  The less time spent travelling means more time that can be put to better use elsewhere -  having longer in the office before having to leave for the airport or getting home sooner and having more time with the family.   
 
Get closer means different things to different people.  Some passengers want to get closer to their meeting in central London; some want to arrive at the airport closer to their flight departure time; and others want to be closer to home when they return from a trip.  

The location of LCY as the only airport actually in London and the speed of transit we offer through the airport – around 20 minutes from check in to departure lounge and 15 minutes from touchdown to tarmac or train – mean that passengers can get closer to wherever they want to be.

The brand refresh will also see an injection of colour into the logo, with royal blue chosen to reflect the airport’s professional and business-class standard.
 
The new identity will be phased in over the coming months across online, traditional media, marketing collateral, signage, airport equipment and staff uniforms.
 
Let us know your thoughts by sharing your views on our Twitter or Facebook page.

The LCY Blog

Enter the discussion on all things to do with London City Airport and business travel.

LCY Tweets

@anmoffat enjoy your flight and be sure to tweet on your next flight from LCY!
@anmoffat Great, where are you flying to today?
What do you always buy before you fly from Duty Free? #ttot http://t.co/qbD2YQisc0
@KarlHumphries Well spotted!
@julietwychwood could you possibly DM us with your details?
RT @BillConvention: @LondonCityAir From #TheBill 1996 Series 12 http://t.co/0gnKcTqIcI
@julietwychwood Sorry to read this, can you let us know which restaurant/bar you were in?
@KyraKat Morning, DM us with the details
@sinclair300584 we're certainly open, thanks for letting us know we'll get this fixed!
RT @Ops_officer: Morning opening checks with @ryanplb11 @LondonCityAir, have a great holiday all #avgeek #FlyLCY http://t.co/gpcHDHy7Ez
@benjamingale brilliant!
Win flights to Glasgow or Edinburgh courtesy of BA CityFlyer enter here! http://t.co/9qi6oxISvF http://t.co/ardIKOzWlc
@NCLairport @ROMEALONENovel @GrantyNUFC Thanks we hope so to, although Ted is having a lot of fun with us!
@FOHeming We'll have a word with him see if he's up for it!
Today Ted has been helping out our Air Traffic Control Team! We're still on the hunt for Ted's owner #GetTedHome http://t.co/WQljviMssK
@kristabalemba Hi, can you DM us with more detail?
@northernjenny Sorry to read this, please contact our team and they can assist you further +44 (0)20 7646 0088
Last chance to vote for your favourite #NoFilterLCY images here http://t.co/gVseZWfJXJ Vote for a chance to win flight vouchers!
@sebtweet Great picture!
@planemadvideos No, the answer within the form will be fine. Best of luck!
Follow Us Facebook Twitter Google + icon Google+ YouTube icon Youtube instagram icon Instagram

Sign up. For news on competitions, new routes and articles. Be the first to know with our newsletter.

Parking

Car parking pre-book online.

Save up to 60% >

Holiday

Book your holiday.

Click here now >

LCY icon

London City Airport

See all destinations >.

Sign up. For news on competitions, new routes and articles. Be the first to know with our newsletter:
Submit >