News. Media Centre.
Latest news from London City Airport

Jet Set Fashion

08/11/2012

London’s City Airport was treated to an impromptu fashion show as leading British catwalk model, Jade Parfitt, showcased the hottest winter-sun looks for shorthaul travel.

Renowned for modelling for the likes of Vogue, Jade Parfitt brought high fashion to the runway, literally, as she descended the aircraft showcasing stylish look after stylish look, demonstrating to women everywhere that you don’t have to forgo your fashion credentials when travelling abroad for work or leisure. After all, there are some essential items a woman simply cannot be expected to leave at home!

Recent research commissioned by British Airways has revealed that a third of women in the UK re-pack their suitcases a minimum of three times before reaching the airport and spend up to 12 hours planning what to take with them when they go away.

The research also revealed that 50 per cent of women in the UK have been forced to leave items at home due to baggage restrictions with some airlines.

Abigail Comber, head of brands for British Airways, said: “Constant packing and re-packing can cause many arguments and unnecessary stress before finally boarding the plane. Our standard luggage allowance is 23kg with two pieces of hand luggage at no extra cost providing fashion focused women with more outfit options when they travel. After all, who knows what you might get up to on holiday? Women reserve the right to change their mind and their outfits on holiday just as at home.”

Working with style-passport, the online home of fashion and beauty for every holiday destination, British Airways has created a staggering 34 must-have looks that women can recreate when they fly shorthaul with the airline this season.

Sarah Walter, MD & Founder of style-passport, commented: “This collection showcases both designer and essential basics which are totally versatile, offering style solutions to ensure you are prepared for any eventuality no matter when or where you are travelling. The shorthaul looks we have created include key designer pieces from Sophie Hulme, IRO, Mara Hoffman and Anya Hindmarch and trusted basics from Amor Lux, Havainas and Converse, all beautifully modelled by Jade Parfitt.”

Sarah’s top-10 winter sun essentials for your shorthaul trip:

1. Ray ban aviators - just looking at them makes you feel you are escaping 
2. BECCA beach tint. For just been on the beach glow before you get there 
3. Havaianas - the best flip flops by far 
4. As many scarves as you want. After all a scarf is a cover up, a belt, a hair protector, a skirt, a dress( when you know how) a sheet and a sometimes towel too 
5. One piece of statement jewellery. Big ear rings, a striking necklace, holidays are about making a statement 
6. Carmel. Lips get dry in the sun and wind, you'll need this 
7. The perfect bag. Cross body for the airport, adjustable straps ensure it can double as the perfect day time bag. Lots of pockets for organisation too 
8. Your best holiday dress. Every woman should have a dress she loves. From beach to nightclub this dress reminds you of the best times of your life 
9. Nail varnish. I can tell which holiday I'm on by the colour of my toes 
10. The bikini or swimsuit you feel great in. Holiday and swimwear are synonymous. There are no rules just take time to find what gives you confidence.

See Jet Set Fasion in action on YouTube.

Editors note

Research conducted by One Poll British Airways fly to 75 shorthaul destinations in 34 countries, to book your next holiday go to www.ba.com. Clothes available from www.style-passport.co.uk http://www.style-passport.com is the destination for fashion and beauty

Search news stories

Get in touch.

For more on media relations.

For enquiries regarding specific flights, routes or aircraft please contact the airline directly.

Picture of Jeremy

Jeremy Probert
Corporate Communications Director

Tel: +44 (0)20 7646 0132

Email Jeremy directly Grey arrow pointing right
Dotted page break
Picture of Charlotte

Charlotte Beeching
External Communications Manager

Tel: +44 (0)20 7646 0132

 

Email Charlotte directly Grey arrow pointing right

Out of hours urgent media enquiries only: 07747 103 884 / 07798 708 163

Please note - the press office does not deal with marketing, advertising or sponsorship. Please contact the switchboard on 0207 646 0000/88 and ask for the relevant department.

LCY Tweets

@elyndys ...your message onto the terminal team and they will reply direct.
@elyndys we are really sorry to hear this. If you require assistance drop us a line,with the details, to online@lcy.co.uk. We will pass...
@cbf we are really sorry to hear this, if you need assistance contacting your airline drop us a line,with the details, to online@lcy.co.uk
#Win a trip to fabulous #Florence courtesy of @British_Airways & @IlSalviatino. T&C's apply. Enter here: http://t.co/T1P0AWtMpL #LCYComp
#Win a 5* #Florence break courtesy of @British_Airways & @IlSalviatino. T&C's apply. Enter here: http://t.co/T1P0AWtMpL #LCYComp
@theballisround ...if you are ok sending us a DM with your number. Sorry for the inconvenience.
@theballisround Hi response is normally within 24hours, do you want to try customer services on 02076460000/88 or we can ask them to call...
@mrsmabs We apologise for any inconvenience caused.
@mrsmabs hi we will pass your comments on to the airline representatives that update this info, could you let us know the flight number?
#Milan: In the #summer, there's nowhere better to be than lakeside, a glass of local Prosecco to hand. Read more: http://t.co/2JHe7A5uwJ
@JenniMayDraper ..day turns out better.
@JenniMayDraper we can look into this but we do need the details, we can your comments to your airline for response. We hope the rest of...
@JenniMayDraper ...your airline or handling agent at the airport to assist you with information about your flight.
@JenniMayDraper Hi we are sorry to hear this, if you send the details to online@lcy.co.uk we will ask the team to investigate. Speak to...
LCY has most flights on time of all UK airports for 2 years on the trot. More... http://t.co/6dHMAW9k09 CAA info... http://t.co/hnOcvMdIsc
RT @RichardHouseCH: 36 cycling supporters from @LondonCityAir and @cityjet set off this morning on their way to Rotterdam! #goodluck http:/…
Days after #tourdefrance cyclists flew from LCY our own budding Froomes start charity ride to Rotterdam. Good luck! http://t.co/YLz28prbDJ
RT @AirPortr_UK: Happy Friday everyone! If you want your weekend in #London to start now pay us a visit @LondonCityAir and enjoy #LuggageFr…
#Competition #win a #Summer weekend break for two. Courtesy of British Airways & Cityjet. To enter: http://t.co/EUz9qMaMma
#Win a 5* #Florence break courtesy of @British_Airways & @IlSalviatino. T&C's apply. Enter here: http://t.co/hThptPOgta #LCYComp
LCY Leisure guide

LCY Leisure Guide.

Plan & book your trip grey arrow

Calendar icon

Book your holiday.

Click here now. grey arrow

Aircraft icon

Discover europe

Find out more. grey arrow

Follow Us Facebook Twitter Twitter icon Google+ YouTube icon Youtube Flickr icon Flickr

Sign up. For news on competitions, new routes and articles. Be the first to know with our newsletter.