London City Airport Invites Passengers to ‘Get Closer’
Get Closer’ is the bold new strapline of London City Airport. The line will be incorporated into the airport’s logo, which is being refreshed as a result of a branding review, rolling out this month [June].
A new advertising campaign will run across print and online media in the UK and mainland Europe, emphasising the ‘Get Closer’ proposition. LCY’s popularity with business travellers means that speed and convenience are paramount. The less time spent travelling means more time that can be put to better use elsewhere - having longer in the office before having to leave for the airport or getting home sooner and having more time with the family.
Bryn Owen, Marketing Director at London City Airport explained: “Get closer means different things to different people. Some passengers want to get closer to their meeting in central London; some want to arrive at the airport closer to their flight departure time; and others want to be closer to home when they return from a trip.
“The location of LCY as the only airport actually in London and the speed of transit we offer through the airport – around 20 minutes from check in to departure lounge and 15 minutes from touchdown to tarmac or train – mean that passengers can get closer to wherever they want to be.”
The brand refresh will also see an injection of colour into the logo, with royal blue chosen to reflect the airport’s professional and business-class standard.
The new identity will be phased in over the coming months across online, traditional media, marketing collateral, signage, airport equipment and staff uniforms.
London City Airport (LCY) is the only London airport situated in London itself, just three miles from Canary Wharf, seven miles from the City and 10 miles from London’s West End and linked to all via the Docklands Light Railway. Catering for over 3 million passengers and 70,000 movements annually, in 2012 LCY celebrated its millionth flight, 36 millionth passenger and 25 years of operation. LCY offers a unique rapid transit proposition – a short check in, door to lounge, and a shorter arrival, tarmac to train. 11 airlines fly out of LCY, serving 47 destinations, eight of which were new for 2012, with six further announced in 2013. The airport has permission to increase its operation to 120,000 movements per annum, which it intends to do by 2023. Further information about the airport please browse our website.
Please contact Charlotte Beeching our External Communications Manager by emailing email@example.com
Get in touch.
For more on media relations.
For enquiries regarding specific flights, routes or aircraft please contact the airline directly.
Corporate Communications Director
Tel: +44 (0)20 7646 0132
External Communications Manager
Tel: +44 (0)20 7646 0132
Out of hours urgent media enquiries only: 07747 103 884 / 07798 708 163
Please note - the press office does not deal with marketing, advertising or sponsorship. Please contact the switchboard on 0207 646 0000/88 and ask for the relevant department.
WHSmith has new releases in store. Purchase any of the main titles featured and you get the second title half price: http://t.co/yLLDh3rpVD
WHSmith Bookstore: “Ideas are the fuel of business - it only takes one good one to make a difference.” Read more: http://t.co/yLLDh3rpVD
hi the runway is open until 2230 but flights are scheduled until just after 2100. It's only if there is a delay.
hi thank you for you feedback, we will pass your comments on to the management team. If you would like a response please...
hi we are sorry to hear that, if you would like to send more feedback to online@lcy
.co.uk we would appreciate it.
Hi if you would like to send your feedback to online@lcy
.co.uk we can ask our team to respond to you direct. thanks
#Edinburgh is the place to be in August, when most of the culturally minded world descends on the city. Learn more: http://t.co/4Q9FePu8t4