News. Media Centre.
Latest news from London City Airport

London City Airport Invites Passengers to ‘Get Closer’

03/06/2013
Get Closer’ is the bold new strapline of London City Airport.  The line will be incorporated into the airport’s logo, which is being refreshed as a result of a branding review, rolling out this month [June].  

A new advertising campaign will run across print and online media in the UK and mainland Europe, emphasising the ‘Get Closer’ proposition. LCY’s popularity with business travellers means that speed and convenience are paramount.  The less time spent travelling means more time that can be put to better use elsewhere -  having longer in the office before having to leave for the airport or getting home sooner and having more time with the family.   

Bryn Owen, Marketing Director at London City Airport explained:  “Get closer means different things to different people.  Some passengers want to get closer to their meeting in central London; some want to arrive at the airport closer to their flight departure time; and others want to be closer to home when they return from a trip.  

“The location of LCY as the only airport actually in London and the speed of transit we offer through the airport – around 20 minutes from check in to departure lounge and 15 minutes from touchdown to tarmac or train – mean that passengers can get closer to wherever they want to be.”  
The brand refresh will also see an injection of colour into the logo, with royal blue chosen to reflect the airport’s professional and business-class standard.

The new identity will be phased in over the coming months across online, traditional media, marketing collateral, signage, airport equipment and staff uniforms.

Editors note

London City Airport (LCY) is the only London airport situated in London itself, just three miles from Canary Wharf, seven miles from the City and 10 miles from London’s West End and linked to all via the Docklands Light Railway. Catering for over 3 million passengers and 70,000 movements annually, in 2012 LCY celebrated its millionth flight, 36 millionth passenger and 25 years of operation.  LCY offers a unique rapid transit proposition – a short check in, door to lounge, and a shorter arrival, tarmac to train.  11 airlines fly out of LCY, serving 47 destinations, eight of which were new for 2012, with six further announced in 2013.  The airport has permission to increase its operation to 120,000 movements per annum, which it intends to do by 2023.  Further information about the airport please browse our website.

Further information

Please contact Charlotte Beeching our External Communications Manager by emailing charlotte.beeching@londoncityairport.com

Search news stories

Get in touch.

For more on media relations.

For enquiries regarding specific flights, routes or aircraft please contact the airline directly.

Picture of Jeremy

Jeremy Probert
Corporate Communications Director

Tel: +44 (0)20 7646 0132

Email Jeremy directly Grey arrow pointing right
Dotted page break
Picture of Geraldine

Charlotte Beeching
External Communications Manager

Tel: +44 (0)20 7646 0132

 

Email Charlotte directly Grey arrow pointing right

Out of hours urgent media enquiries only: 07747 103 884 / 07798 708 163

Please note - the press office does not deal with marketing, advertising or sponsorship. Please contact the switchboard on 0207 646 0000/88 and ask for the relevant department.

LCY Tweets

@Kul_M3 yes, but you can still purchase watches from @Links_of_London
Check out the new @Links_of_London store in the departures lounge. Read more http://t.co/xKd0YKGvTw
@Citiflyer apologies it's is being updated now.
Flybe start flights to Edinburgh, Belfast, Dublin, Inverness & Exeter from London City in October 2014. Read more: http://t.co/5OXA2KyIp8
@JeremyGeorgeJG If you require access to site that are blocked please send the url's to online@lcy.co.uk and we will pass on for review.
@pearsonp69 Apologies for any inconvenience, our aim is for the works to be finished to be as soon as possible.
@Jolly_Giant Hi will will pass on your comments to the team.Could you let us know how long you waited? Email online@lcy.co.uk if you prefer.
Jubilee line part suspended, delays expected, passengers are advised to find an alternative route. For info see http://t.co/RsPTkf4HUS
Visiting #London? Get a Visitor #OysterCard to use on all public transport in #London – to receive yours click here http://t.co/xeTCiXrp8a
Pick up a Fortnum and Mason Easter Egg from Aelia Duty Free. See the full range here: http://t.co/SWKkrulSly
@rupertbuxton Hi we appreciate your feedback which will be forwarded to the airport team and UKBA, sorry for any inconvenience caused.
@Ian_Hutchinson Hi we appreciate your feedback which will be forwarded to the airport team and UKBA, sorry for any inconvenience caused.
@Dutch_Odyssey Hi we appreciate your feedback which will be forwarded to the airport team and UKBA, sorry for any inconvenience caused.
#Aberdeen offers a vibrant and welcoming atmosphere with tons of attractions and activities. Learn more here http://t.co/pg52vAWlXt
RT @AeliaDutyFreeUK: RT and FOLLOW us to win a @Fortnums Superb egg @LondonCityAir T&Cs http://t.co/dyiEehZjD7
For hints and tips on how best to occupy your stay, read our exclusive leisure guide! http://t.co/olrqiRVApn
Fortnum and Mason Easter Eggs. Now available at Aelia Duty Free. Discover more about these delicious delights here: http://t.co/jtGM6qSJ3m
Take a cultural break to #Aberdeen & explore its magnificent museums, castles & wonderful gardens. Fly from £198 rtn http://t.co/Y6cAlXRQcJ
If you’re planning a trip to #Edinburgh & looking to make the most out of your stay, see what’s on offer in our guide http://t.co/7lzbRq1DpG
Fortnum & Mason Easter Eggs now available at Aelia Duty Free in departures. See their delicious delights here: http://t.co/jtGM6qSJ3m
LCY Leisure guide

LCY Leisure Guide.

Plan & book your trip grey arrow

Calendar icon

Book your holiday.

Click here now. grey arrow

Aircraft icon

Discover europe

Find out more. grey arrow

Follow Us Facebook Twitter Twitter icon Google+ YouTube icon Youtube Flickr icon Flickr

Sign up. For news on competitions, new routes and articles. Be the first to know with our newsletter.