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London City Airport Targets West End To Fly From the East

19/06/2013

Already the obvious choice for business travellers in Canary Wharf and the City, London City Airport is now turning its attention to Westminster.

A multi-channel marketing campaign has been launched to target the business and political communities in and around the West End, to position LCY as a convenient alternative to Heathrow for European travel. 

Focal points of the campaign include the 25-minute travel time by public transport and the fast transit that the airport offers, with passengers able to reach their departure gate in around 20 minutes.

Radio advertising will be supported by promotional sandwich bags in food outlets at key locations and the distribution of tens of thousands of leaflets at London Underground stations over a three week period. 

Matthew Hall, Chief Commercial Officer at London City Airport said:  “London City Airport is the only airport actually in London.  It is quick and convenient and the perfect way to start your journey if you’re going on a business trip or weekend break.  This campaign is designed to encourage people based in the West End to consider trying the airport for their next flight.

“It also complements the work being done by our in-house media sales team to promote the advertising opportunities available within the airport itself.  The profile of our passengers – 60 per cent business travellers and with an average income in excess of £100,000 per year – means we can offer brands a targeted captive audience.”

The campaign has been launched hot on the heels of a brand refresh which has seen the introduction of the strapline ‘Get Closer’ to the LCY logo.

For more information please browse our website.  

Editors note

London City Airport (LCY) is the only London airport situated in London itself, just three miles from Canary Wharf, seven miles from the City and 10 miles from London’s West End and linked to all via the Docklands Light Railway. Catering for over 3 million passengers and 70,000 movements annually, in 2012 LCY celebrated its millionth flight, 36 millionth passenger and 25 years of operation.  LCY offers a unique rapid transit proposition – a short check in, door to lounge, and a shorter arrival, tarmac to train.  11 airlines fly out of LCY, serving 47 destinations, eight of which were new for 2012, with six further announced in 2013.  The airport has permission to increase its operation to 120,000 movements per annum, which it intends to do by 2023.  Further information please browse our website. 

Further information

Please contact our External Communications Manager Charlotte Beeching by emailing charlotte.beeching@londoncityairport.com 

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For more on media relations.

For enquiries regarding specific flights, routes or aircraft please contact the airline directly.

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Jeremy Probert
Corporate Communications Director

Tel: +44 (0)20 7646 0132

Email Jeremy directly >
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Charlotte Beeching
Head of Communications

Tel: +44 (0)20 7646 0132

Email Charlotte directly >

Out of hours urgent media enquiries only: 07747 103 884 / 07798 708 163

Please note - the press office does not deal with marketing, advertising or sponsorship. Please contact the switchboard on 0207 646 0000/88 and ask for the relevant department.

LCY Tweets

RT if you're jetting off for the long weekend! http://t.co/3vrOIBl3q6
@megan_j_hughes Great, glad we could help! Have a great weekend.
@samj is there anything we can help with? Are you having issues logging on?
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@davorg This will depend on your airline, best to get in touch with them directly- numbers here http://t.co/AvhFR0TDE6
@RCoulsdon sorry to read this, we'll certainly pass this on.
@JuliaBoltonC Could you email our team with the info so we can look into this further? online@lcy.co.uk
@JuliaBoltonC Are you before or after security?
@thelondoncabco no, this went to Canning Town, Canary Wharf & Liverpool Street.
@richjlovelock How long does it take you now?
@fionamaclean Ah really?! Where did you get the bus to? How much quicker is your journey now?
#ThrowbackThursday before the DLR in 2000, the LCY Shuttle Bus! Anyone remember travelling on this? http://t.co/icbjjTdphA
RT @nationalrailenq: Latest on #IndustrialAction that may severely affect National Rail services on Mon 25 & Tue 26 May: http://t.co/Gj0mPd
@lisfield Excellent, have a great flight!
Read our latest blog, the solo woman traveller's guide to being a savvy 'road warrior' #ttot http://t.co/one7SOa2P3 http://t.co/jYcNZJptdt
@jmacintyre1988 we apologise for the experience you've had with us this morning. We'll certainly be passing on your feedback.
@jmacintyre1988 Apologies for the delay, do you now have your luggage?
@MMC_popbrand Sorry to read this, are you able to give us more detail so we can pass on your feedback?
@NoahLiot Sorry to read this, is there anything we can help with?
@lankystring the team will come back to you as soon as they can, we appreciate your patience.
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