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London City Airport Targets West End To Fly From the East

19/06/2013

Already the obvious choice for business travellers in Canary Wharf and the City, London City Airport is now turning its attention to Westminster.

A multi-channel marketing campaign has been launched to target the business and political communities in and around the West End, to position LCY as a convenient alternative to Heathrow for European travel. 

Focal points of the campaign include the 25-minute travel time by public transport and the fast transit that the airport offers, with passengers able to reach their departure gate in around 20 minutes.

Radio advertising will be supported by promotional sandwich bags in food outlets at key locations and the distribution of tens of thousands of leaflets at London Underground stations over a three week period. 

Matthew Hall, Chief Commercial Officer at London City Airport said:  “London City Airport is the only airport actually in London.  It is quick and convenient and the perfect way to start your journey if you’re going on a business trip or weekend break.  This campaign is designed to encourage people based in the West End to consider trying the airport for their next flight.

“It also complements the work being done by our in-house media sales team to promote the advertising opportunities available within the airport itself.  The profile of our passengers – 60 per cent business travellers and with an average income in excess of £100,000 per year – means we can offer brands a targeted captive audience.”

The campaign has been launched hot on the heels of a brand refresh which has seen the introduction of the strapline ‘Get Closer’ to the LCY logo.

For more information please browse our website.  

Editors note

London City Airport (LCY) is the only London airport situated in London itself, just three miles from Canary Wharf, seven miles from the City and 10 miles from London’s West End and linked to all via the Docklands Light Railway. Catering for over 3 million passengers and 70,000 movements annually, in 2012 LCY celebrated its millionth flight, 36 millionth passenger and 25 years of operation.  LCY offers a unique rapid transit proposition – a short check in, door to lounge, and a shorter arrival, tarmac to train.  11 airlines fly out of LCY, serving 47 destinations, eight of which were new for 2012, with six further announced in 2013.  The airport has permission to increase its operation to 120,000 movements per annum, which it intends to do by 2023.  Further information please browse our website. 

Further information

Please contact our External Communications Manager Charlotte Beeching by emailing charlotte.beeching@londoncityairport.com 

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For more on media relations.

For enquiries regarding specific flights, routes or aircraft please contact the airline directly.

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Jeremy Probert
Corporate Communications Director

Tel: +44 (0)20 7646 0132

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Picture of Charlotte

Charlotte Beeching
External Communications Manager

Tel: +44 (0)20 7646 0132

 

Email Charlotte directly Grey arrow pointing right

Out of hours urgent media enquiries only: 07747 103 884 / 07798 708 163

Please note - the press office does not deal with marketing, advertising or sponsorship. Please contact the switchboard on 0207 646 0000/88 and ask for the relevant department.

LCY Tweets

@TOWIWoolwich that's great news, thanks for booking with us and choosing to fly through London City Airport.
@GMackenze we believe it's a result of the knock-on effect caused by this mornings bad weather,but you should confirm this with your airline
@TOWIWoolwich it's all based on live availability so unfortunately seats cannot be guaranteed until payment has been made.
@TOWIWoolwich Hi we can see sales going through, if you are still having issues please call 0844 245 2102 . Sorry for any inconvenience.
Aurigny launches London City to Guernsey service, to see timetables and to book visit http://t.co/2gHneh9Z8c
Flybe to provide continuity on vital link to Aberdeen, find out more http://t.co/8jzBDXgkHs.
@philretsas Hi please contact your airline as they will have the latest information, see their contact details here http://t.co/nyCF2X05a6
RT @cityjet: Due to Thunderstorms in the Amsterdam area we are experiencing some disruption to our @londonCityAir network this morning.
@deplanque Hi we have sent your tweet onto the terminal team for action. Thank you for your feedback.
@Hayley_Spicer hi we're are sorry to hear this. If you would like to send the details to online@lcy.co.uk we would appreciate it.
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@sarahecullen80 @cityjet @AerLingus ...you will need your baggage claim number.
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@ErikMoralesMdo Hi Erik, if you would like to contact us, you can do so by emailing online@lcy.co.uk - thanks.
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