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London City Airport Targets West End To Fly From the East

19/06/2013

Already the obvious choice for business travellers in Canary Wharf and the City, London City Airport is now turning its attention to Westminster.

A multi-channel marketing campaign has been launched to target the business and political communities in and around the West End, to position LCY as a convenient alternative to Heathrow for European travel. 

Focal points of the campaign include the 25-minute travel time by public transport and the fast transit that the airport offers, with passengers able to reach their departure gate in around 20 minutes.

Radio advertising will be supported by promotional sandwich bags in food outlets at key locations and the distribution of tens of thousands of leaflets at London Underground stations over a three week period. 

Matthew Hall, Chief Commercial Officer at London City Airport said:  “London City Airport is the only airport actually in London.  It is quick and convenient and the perfect way to start your journey if you’re going on a business trip or weekend break.  This campaign is designed to encourage people based in the West End to consider trying the airport for their next flight.

“It also complements the work being done by our in-house media sales team to promote the advertising opportunities available within the airport itself.  The profile of our passengers – 60 per cent business travellers and with an average income in excess of £100,000 per year – means we can offer brands a targeted captive audience.”

The campaign has been launched hot on the heels of a brand refresh which has seen the introduction of the strapline ‘Get Closer’ to the LCY logo.

For more information please browse our website.  

Editors note

London City Airport (LCY) is the only London airport situated in London itself, just three miles from Canary Wharf, seven miles from the City and 10 miles from London’s West End and linked to all via the Docklands Light Railway. Catering for over 3 million passengers and 70,000 movements annually, in 2012 LCY celebrated its millionth flight, 36 millionth passenger and 25 years of operation.  LCY offers a unique rapid transit proposition – a short check in, door to lounge, and a shorter arrival, tarmac to train.  11 airlines fly out of LCY, serving 47 destinations, eight of which were new for 2012, with six further announced in 2013.  The airport has permission to increase its operation to 120,000 movements per annum, which it intends to do by 2023.  Further information please browse our website. 

Further information

Please contact our External Communications Manager Charlotte Beeching by emailing charlotte.beeching@londoncityairport.com 

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For more on media relations.

For enquiries regarding specific flights, routes or aircraft please contact the airline directly.

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Jeremy Probert
Corporate Communications Director

Tel: +44 (0)20 7646 0132

Email Jeremy directly >

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Charlotte Beeching
External Communications Manager

Tel: +44 (0)20 7646 0132

Email Charlotte directly >

Out of hours urgent media enquiries only: 07747 103 884 / 07798 708 163

Please note - the press office does not deal with marketing, advertising or sponsorship. Please contact the switchboard on 0207 646 0000/88 and ask for the relevant department.

LCY Tweets

@Harlexyrocks Please get in touch with your airline for further information, you can find contact details here http://t.co/AvhFR0TDE6
@mahtin Thanks for letting us know, we'll pass this on to the team.
@TheUnaGroup from October 27th, you can book flights now http://t.co/h5WKt7ADrI
@TheGlobalCupid @British_Airways Happy Friday, enjoy your trip!
@Promaxa Excellent news, enjoy Zurich!
@Promaxa We're not aware of any issues, let us know what the problem is and we can look into this for you.
@afbrady Be sure to tweet us when you come through!
@TONY1BREED No, the crew must do it as it's part of certain licensing requirements.
Morning! Did you know our Airfield Operations team have to check 1,100 lights every morning #FunFactFriday #LCYCrew http://t.co/t1paa5nojs
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@je5 Sorry about the delay, but glad your all set up!
@CSchroeter86 Please DM us with your details so we can pass on to the relevant team.
Dublin has over 1,000 pubs & bars, the perfect excuse for a pint of Guinness! Book return flights from £119 http://t.co/3YAijYUovm #FlyLCY
@R_Langer Let us know if you have any further issues.
@R_Langer Apologies for the delayed response, it appears we did have a few issues with Wifi access earlier but this has now been resolved.
@MrChips69 Any delays are due to low visibility early this morning, this has now cleared.
@R_Langer Sorry about this, bear with us whilst we look into this for you. Will come back to you asap.
@BlackMaverick12 Great picture!
@Colm_McKenna Great stuff, let us know how you get on.
@Colm_McKenna This work has now been completed and the e-gates are now up and running.
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