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Bloomberg Announces Immersive Brand Experience at London City Airport

09/01/2014
First Bloomberg Hub will deliver enhanced connectivity to business travellers in a dynamic, living environment
 
London, 9th January, 2014.  Bloomberg L.P., the global business and financial information and news leader and London City Airport (LCY), the only airport in London, today announce a three-year agreement to install an immersive, technology-driven Bloomberg brand experience brought to life across a number of physical and digital touch points within the airport.
 
Opening in spring 2014, the first Bloomberg Hub will enhance the experience of close to 3.4 million1 customers who pass through LCY each year.  With nearly two thirds of those passengers travelling for business, the Bloomberg Hub will deliver relevant and timely news, data and travel information in Bloomberg’s hallmark smart, engaging style. 
 
Maureen McGuire, Chief Marketing Officer, Bloomberg L.P. says: "The Bloomberg Hub embodies the Bloomberg brand: a dynamic, living network brought to life inside the airport. It is an innovative and exciting brand sponsorship, which goes beyond traditional advertising to deliver connectivity and valuable, up-to-the-minute news and data to business travellers.  This is Bloomberg’s biggest brand initiative worldwide and reinforces our continued investment in London as a leading global financial centre.”
 
Matthew Hall, Chief Commercial Officer at LCY comments: "Time is money, and staying productive while in transit is of paramount importance to today’s business traveller. The Bloomberg Hub adds an innovative extra dimension to the airport’s core propositions of location, convenience and speed of transit, which are what makes LCY London’s business airport of choice.  Bloomberg’s unrivalled provision of business-focused information and ancillary data will allow our customer base to complete their journey better prepared for what’s happening in the world.”

Editors note

(Total passenger numbers at London City Airport 2013: 3.381m) 

About Bloomberg L.P.:

Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 318,000 subscribers globally. Bloomberg’s enterprise solutions build on the company’s core strength, leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. Through Bloomberg Law, Bloomberg Government, Bloomberg New Energy Finance and Bloomberg BNA, the company provides data, news and analytics to decision makers in industries beyond finance. And Bloomberg News, delivered through the Bloomberg Professional service, television, radio, mobile, the Internet and three magazines, Bloomberg Businessweek, Bloomberg Markets and Bloomberg Pursuits, covers the world with more than 2,400 news and multimedia professionals at more than 150 bureaus in 73 countries. Headquartered in New York, Bloomberg employs more than 15,000 people in 192 locations around the world.

 

About London City Airport:

London City Airport (LCY) is the only London airport situated in London itself, just three miles from Canary Wharf, seven miles from the City and 10 miles from London’s West End and linked to all via the Docklands Light Railway. Catering for around 3.5 million passengers (63% travelling on business) and 70,000 movements annually, in 2013 LCY celebrated 26 years of operation. LCY offers a unique rapid transit proposition – a short check in (door to lounge) of around 20 minutes, and a shorter arrival (tarmac to train) of around 15 minutes. 10 airlines fly out of LCY, serving 48 mainly European destinations, eight of which were new for 2013. The airport has permission to increase its operation to 120,000 movements per annum – carrying 6 million passengers - which it intends to do by 2023. Further information about the airport and its services can be found at www.londoncityairport.com.

Further information

Please contact our Media Contacts below :
Bloomberg L.P.: Catrin Thomas, +44 20 7392 0673 cthomas106@bloomberg.net
London City Airport: Jeremy Probert, +44 20 7646 0016 jeremy.probert@londoncityairport.com

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Jeremy Probert
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Tel: +44 (0)20 7646 0132

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Out of hours urgent media enquiries only: 07747 103 884 / 07798 708 163

Please note - the press office does not deal with marketing, advertising or sponsorship. Please contact the switchboard on 0207 646 0000/88 and ask for the relevant department.

LCY Tweets

Did you know London City Airport is the only airport actually in London #FunFactFriday http://t.co/asCe1UG3bS
@JuanBloggs We have 5 e-gates here at LCY.
RT @andy_williamson: On approach to @londoncityair with a fantastic view of Waterloo Bridge and @somersethouse (spot the ice rink!) http:/…
Take a look at our ultimate festive break guide, featuring #Christmas markets in #Germany & ice skating in #NewYork http://t.co/MG9MFO8iJ3
A view of the London City Airport site in 1950 #ThrowbackThursday http://t.co/h7Nb7iClo7
@inmariu Great feedback! No plans at the moment but we can certainly pass on your feedback.
Last week we recorded our busiest ever week with 27% more passengers than 2013 http://t.co/quRkQH7x2U http://t.co/jGaZvNYuY4
@zetadoc Sorry to read this, we do have a range of concessions airside to ensure we offer a variety in pricing.
When travelling for business what do you like to do in your down time, visit local attractions or seek out top cuisine? #BusinessTravelTips
Here's a Wednesday challenge for you, can you guess the aircraft? #AVGeek http://t.co/3LVvaWPpzn
RT @BOTB_Supercars: Thanks for the tweet @LondonCityAir - it's all very exciting! Anybody who wants to try & win can play here too; http:/…
The latest @BOTB_Supercars winner came from London City Airport! Paul Dempsey won a BMW and £10k in cash! http://t.co/oyfjRBWBqX
Fascinating look at the UK airspace from @NATSPressOffice http://t.co/yfbKgZXwdu #avgeek
@Coldham007 No, any take off pics you snap from the terminal building before boarding.
Share your take off pics if you're flying from LCY this week #TakeOffTuesdays http://t.co/wFbxgw1A3n
@HurleyJames5 Great feedback, enjoy your trip!
Good evening from LCY, let us know if travelling through tonight #FlyLCY http://t.co/v1pPB8mF1c
Great article by LCY CEO Declan Collier in @bizdebate on our contribution to East London http://t.co/hRGnvYDPNP
We're out with our Airfield Operations team, let us know if you have any AV questions #AirfieldWatch #AskOps http://t.co/WTQYk5XzDF
@wibblyjellyhead Sorry to read this, please email Online@lcy.co.uk
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