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News > Media Centre

Latest news from London City Airport

London City Airport Invites Passengers to ‘Get Closer’

03/06/2013
Get Closer’ is the bold new strapline of London City Airport.  The line will be incorporated into the airport’s logo, which is being refreshed as a result of a branding review, rolling out this month [June].  

A new advertising campaign will run across print and online media in the UK and mainland Europe, emphasising the ‘Get Closer’ proposition. LCY’s popularity with business travellers means that speed and convenience are paramount.  The less time spent travelling means more time that can be put to better use elsewhere -  having longer in the office before having to leave for the airport or getting home sooner and having more time with the family.   

Bryn Owen, Marketing Director at London City Airport explained:  “Get closer means different things to different people.  Some passengers want to get closer to their meeting in central London; some want to arrive at the airport closer to their flight departure time; and others want to be closer to home when they return from a trip.  

“The location of LCY as the only airport actually in London and the speed of transit we offer through the airport – around 20 minutes from check in to departure lounge and 15 minutes from touchdown to tarmac or train – mean that passengers can get closer to wherever they want to be.”  
The brand refresh will also see an injection of colour into the logo, with royal blue chosen to reflect the airport’s professional and business-class standard.

The new identity will be phased in over the coming months across online, traditional media, marketing collateral, signage, airport equipment and staff uniforms.

Editors note

London City Airport (LCY) is the only London airport situated in London itself, just three miles from Canary Wharf, seven miles from the City and 10 miles from London’s West End and linked to all via the Docklands Light Railway. Catering for over 3 million passengers and 70,000 movements annually, in 2012 LCY celebrated its millionth flight, 36 millionth passenger and 25 years of operation.  LCY offers a unique rapid transit proposition – a short check in, door to lounge, and a shorter arrival, tarmac to train.  11 airlines fly out of LCY, serving 47 destinations, eight of which were new for 2012, with six further announced in 2013.  The airport has permission to increase its operation to 120,000 movements per annum, which it intends to do by 2023.  Further information about the airport please browse our website.

Further information

Please contact Charlotte Beeching our External Communications Manager by emailing charlotte.beeching@londoncityairport.com

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For enquiries regarding specific flights, routes or aircraft please contact the airline directly.

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Charlotte Beeching
Corporate Communications Director

Tel: +44 (0)20 7646 0132

Email Charlotte directly >

Out of hours urgent media enquiries only: 07747 103 884 / 07798 708 163

Please note - the press office does not deal with marketing, advertising or sponsorship. Please contact the switchboard on 0207 646 0000/88 and ask for the relevant department.

LCY Tweets

@Bas_vanderSande for an update on your flight please get in touch with your airline directly, numbers here https://t.co/AvhFR0TDE6
Strong winds may cause some disruption to flights today, passengers advised to check with airline before travel https://t.co/AvhFR0TDE6
In partnership with @ClassicCarLDN we're giving you the chance to win a pair of tickets to The Classic Car Show https://t.co/UckDBTjkiq
LCY staff spent 1,192 hours volunteering in 2015. Support growth, sign the petition https://t.co/3X3TakSC7P #LCYes https://t.co/Gca2oZI8SK
@Lynn_S_Watson For info on your flight you'll need to get in touch with your airline directly https://t.co/AvhFR0TDE6
@paulieroche OK, send our team an email on Online@lcy.co.uk including your details and the flight you were on
@paulieroche if you're still in the airport please speak to a member of the team at the customer service desk
Passengers be advised due to an earlier accident on A13 there is some traffic coming from Beckton Roundabout heading towards LCY.
RT @TfLTravelAlerts: #TubeStrike planned for this weekend has been suspended. Services will run as normal
Passengers please note potential tube strike taking place this weekend https://t.co/wCSDc7zK1N
Good Morning! Did you know our Airfield Operations team have to check 1,100 lights every morning #FunFactFriday https://t.co/4G4ESDOofZ
@icalzinirossi Sorry to read that you've not had a great experience with us this morning, We'll pass this feedback on for team to look into
@TwinsThatTravel Aloft, Holiday Inn, Travelodge & Crowne Plaza dockalnds are all nearby and easy to get to either walking or on DLR.
City Bar offers a seat with a view, what's your pre flight tipple? https://t.co/S14O1RwgqN
RT @TfLTravelAlerts: Planned #TubeStrike will mean some station closures from Saturday evening 6 Feb until Monday evening 8 Feb https://t.c…
RT @wanderlustmag: The UK's top airport: our readers love Gold award winner @LondonCityAir! #WLTravelAwards @DestinationShow https://t.co/2…
The only airport actually in London #FlyLCY https://t.co/RUGdQork9m
At seat service area now available at LCY, order without leaving your seat. Available now until 7.30pm this evening! https://t.co/30oh45efcz
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