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Time is money for Airport passengers

07/12/2012
It’s a well-known saying that time is money, and now we know how much for business travellers. Research by London City Airport [LCY] has found that the average person travelling through the airport values one hour of their time at £189.25.  That’s roughly the price of a return flight to Paris, dinner for two with drinks at The Ritz, a round of golf at Gleneagles, or a Vivienne Westwood watch.
 
Almost 30 per cent of respondents flying out of LCY, the only airport in the city of London, valued their time at more than £200 per hour, and 18 per cent at more than £300.  An impressive eight per cent of those flying into LCY valued their time at more than £500 per hour.
 
The research looked at all elements of a passenger’s experience in the airport and the overwhelming finding in all categories was the importance of speed, efficiency and convenience.  
 
Matthew Hall, Chief Commercial Officer at London City Airport said:  “With people’s time being so valuable, it’s little wonder that they want to be able to get through check-in and to their departure gate, or off the runway and through arrivals as quickly as possible.  We offer a 20 minute check-in and 10 minute arrival, which is one of the reasons LCY is so popular with business travellers.  A person who flies four times a month could save around eight hours  by flying through LCY, which equates to more than £1,500.
 
“However, it’s not all about saving money.  The things you can do with that extra time are priceless.  For frequent travellers the less time spent in the airport, the more time they can spend at home with their loved ones.  Many of those surveyed talked of spending more time with their families and being able to put their children to bed.”
 
Almost two thirds [60%] of respondents flying out of London City Airport said that their flight had been booked by an assistant, secretary or other colleague, with only 33 per cent booking their own flight.  This perhaps helps to explain why online check-in was not considered more important in the survey as this part of the process is completed for them .
 
The ability to use a smartphone or tablet as a boarding pass was not considered to be very important to respondents.  However, it is likely that this will come to be expected as a standard service offering.
 
Hall continued:  “Services such as online check-in and electronic boarding passes may not seem to be a priority, but they help to save time and make a passenger’s journey as smooth and easy as possible.  They would undoubtedly be missed if they were not available.  In addition, at LCY we have introduced self-bag-tagging and self-drop options to put passengers in control of their transition through the airport and speed things up even more.”

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LCY Tweets

@mrsluckman Sorry for the poor experience, we are working on bringing you more space in the coming months
@ASChaigneau We apologise, we are working on bringing you more space in the coming months.
@super_marek Sorry to read this, we're working on bringing you more space. Are you able to DM us with more info?
Good evening from LCY, let us know if you're flying through this bank holiday weekend #FlyLCY https://t.co/FPK0jw9oYu
@marielorimer Afternoon, did you mention to a member of staff? They would be happy to make changes if you're unhappy with your dish.
Another day with every kind of weather here at LCY, but at least today there's a rainbow! ☔️☀️❄️ https://t.co/DQ8uM2O0YD
@Don_R_Kebab Great shot!
@LiamFassam It's a bit grey over LCY at the moment isn't it?!
You can fly to Jersey from LCY with @BlueIslands on one of their 14 flights a week. Book now https://t.co/LCGNikK8Fe https://t.co/xEn4yDZXYi
Did you #guesstheplace it was Rome! @Alitalia fly from LCY once a day, book now https://t.co/xhHUy5brR8 https://t.co/MPNykly4g6
Good morning from LCY, let us know if you're flying off for the bank holiday weekend! #FridayFeeling https://t.co/RJCscGuVgl
@starryblackness Excellent we'll pass this on, did you happen to catch her name? Or could you let us know roughly the time you were there?
@stevemalaga Have a great flight!
@perevod1 Give BA a call on 0844 493 0787
@perevod1 unfortunately no keys handed in, we'll let you know if they turn up.
@Blueminiman We apologise for the poor experience with us and ask you to bear with us whilst we work to improve.
@Blueminiman Sorry to read this, we are working on bringing you more space with 600+ new seats coming soon.
@perevod1 We'll check with the team
RT @Labbetts: I spotted the apocalyptic cloud whilst landing at @LondonCityAir last night #Heathrow #lightning @standardnews https://t.co/v…
@Labbetts Wow what a shot!
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