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London City Airport Invites Passengers to ‘Get Closer’

03/06/2013

Get Closer’ is the bold new strapline of London City Airport. The line will be incorporated into the airport’s logo, which is being refreshed as a result of a branding review, rolling out this month [June].  

A new advertising campaign will run across print and online media in the UK and mainland Europe, emphasising the ‘Get Closer’ proposition. LCY’s popularity with business travellers means that speed and convenience are paramount.  The less time spent travelling means more time that can be put to better use elsewhere -  having longer in the office before having to leave for the airport or getting home sooner and having more time with the family.   
 
Get closer means different things to different people.  Some passengers want to get closer to their meeting in central London; some want to arrive at the airport closer to their flight departure time; and others want to be closer to home when they return from a trip.  

The location of LCY as the only airport actually in London and the speed of transit we offer through the airport – around 20 minutes from check in to departure lounge and 15 minutes from touchdown to tarmac or train – mean that passengers can get closer to wherever they want to be.

The brand refresh will also see an injection of colour into the logo, with royal blue chosen to reflect the airport’s professional and business-class standard.
 
The new identity will be phased in over the coming months across online, traditional media, marketing collateral, signage, airport equipment and staff uniforms.
 
Let us know your thoughts by sharing your views on our Twitter or Facebook page.

The LCY Blog

Enter the discussion on all things to do with London City Airport and business travel.

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LCY Tweets

@HIExpressExCeL not for us - we have flights going out all morning!
@Ops_officer @AnnabelleDawnT Safe flight guys!
@tracymarkham @LCYFlightInfo Fantastic to hear that!
@eddiej25 Extremely sorry to hear that - could you DM us more details so i can pass this feedback on? Hope you get home soon.
@LamboJambo76 Very sorry to hear that - I've passed this back to the team.
So, who has been to Brick Lane Brews, the café-bar concept at #LondonCityAirport? If not, make sure you visit on yo… https://t.co/e9M0K7zugO
#LondonCityAirport were at the #BTShow this week - thanks for everyone that came to speak to us; it was a busy two… https://t.co/3Jy49OsiVS
@casey_are Hi Kevin, sorry to hear this, can you DM us more details?
Have you voted for us yet in the World's Most Scenic Airport' award? https://t.co/RE9yt3D1xD Here is a reason to vo… https://t.co/5lD0nP1CQa
@JamesWerth @British_Airways fantastic time of day to travel too!
@tallblokerobbie Thanks, Rob. I'll pass this back to the terminal team nevertheless. Thank you for your patience.
@tallblokerobbie That's fantastic to hear! Did you manage to get a name? Sorry you were delayed / cancelled flight though, Rob.
@MissJodieJones Hi, the airline are in the best position to give you up to date information - you can call CityJet on 02076460709
@Dublindamo according to the information I have, it is boarding at gate 24? Weather has been affecting flights today.
@henri_jac @flybe understand your frustration. Hopefully you should be on the move soon.
@KarenFox_ Hi Karen, sorry you are disrupted. Screens are updated by handling agents / airlines - staff awith iPads should be able to help
@henri_jac @flybe Sorry you have been disrupted - staff are aware & dealing with the situation.
Weather conditions are affecting some flights - please check with your airline for specific info regarding this eve… https://t.co/KBtawIUd7g
@danielherval Adverse weather has been causing issues all day - please do check with your airline for the latest information.
@catherinako1 Hi, best to check with your airline or tweet your flight number to @LCYFlightInfo for automated flight information.
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