Discover Billund

Centrally located on the mainland of Denmark, Billund is perhaps most famous as the birthplace of LEGO...

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... and the home of the original LEGOLAND park theme park. But there's more to the city than plastic bricks and pirate ships. Take a road trip out of town to discover the bleak beauty of the Jutland peninsula, with its powdery sand beaches, vibrant port towns and ancient heathlands, and return home telling tales of Viking rune-stones, ancient kings and fascinating wartime history.

Essential sights


No visit to Billund is complete without a trip to LEGOLAND, the theme park that made the town famous. A staggering 65 million tiny bricks were used to build this miniature world, whose attractions include LEGO replicas of the Statue of Liberty, Egypt's Abu Simbel temples and Copenhagen’s intricate Nyhavn Harbour. There are nine lands to discover, plus the innovative LEGO House, packed with interactive experiences and jaw-dropping models by master builders.

The Company Town Route

Follow this leisurely walking trail – marked with brightly-coloured tiles – and you’ll gain an insight into the cultural history of Billund and its transformation from a tiny heathland village into a high-tech hub. There are nine information stands and the route passes several landmarks which showcase the development of the town, including Billund Heating Plant and Løvehuset (the Lion's House), built by LEGO founder Ole Kirk Kristiansen in 1924. The route also runs through Billund's beautiful Sculpture Park. 


A 50-minute drive from Billund will bring you to Denmark’s oldest town. It's full of crooked cottages and winding cobbled streets, and acts as a gateway to the wild and beautiful Wadden Sea National Park, the world's largest unbroken system of intertidal sand and mud flats. The area is famed for its huge array of birdlife, as well as its colony of grey seals and harbor porpoises. For lunch, try Restaurant Vægterkælderen, which serves up Danish classics such as pickled herring.

Royal Jelling

Billund is in the heart of Viking land, and there are few better ways to get an insight into the period than by visiting the spectacular standing stones at Royal Jelling. Dating from the 10th century, they were raised by the Viking king Gorm and his son Harald Bluetooth to celebrate the conquest of Norway and Denmark. There’s a depiction of Christ on one of the stones that appears on all Danish passports. You’ll also find a magnificent late medieval church nearby, plus a huge museum and visitor centre.

Givskud Zoo

This zoo and safari park is just a 25-minute drive from Billund. If you have a private vehicle you can self-drive through its huge open enclosures, enjoying close-up views of African savannah species including rhinos, antelopes, giraffes and zebras. The pride of lions that roams these fields is the largest in Northern Europe. No car? Just hop aboard the safari bus for a guided tour of the grounds.