London City Airport (LCY) has utilised the latest in advertising technology to target business travellers with its new ad campaign.
The campaign, run via media planners BBVS, is aimed at business travellers in specific areas of London and only runs when cabs start a journey within pre-determined areas of the capital - namely The City, Canary Wharf, East London Tech City, Green Park, London Bridge, Southwark and Waterloo, all key business districts with fast connectivity to the airport.
The campaign focuses on the location and speed proposition of LCY and uses video screens to show 30 second adverts that will only air in the key business travel time period of 7am to 7pm.
Business passengers can easily access LCY, and from there New York and 40+ destinations across Europe, from these key locations. Canary Wharf is just 14 minutes away by Docklands Light Railway (DLR) from the airport whilst Green Park is 25 minutes away by a combination of the DLR and Jubilee Line.
It is estimated that the campaign will reach 125,000 people over a period of four weeks. Earlier this year LCY set passenger number records on three consecutive days, with March 27th the airport’s busiest ever day with 16,861 passengers.
Bryn Owen, London City Airport’s Marketing Director, said: “We are always on the lookout for innovative ways to advertise and with video so popular at the moment this was an ideal opportunity to make our target market aware of our fantastic customer proposition.”
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