Bonjour, guten tag, hello!
Our new brand has landed and we’re thrilled to share our new look with you.
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We think it’s bold, disruptive and colourful with heaps of personality which reflects a more dynamic and contemporary look, synonymous with modern London.
The transformed design, which utilises vivid colours, creative layout, and a heart motif, reinforces London City's role as London's most central airport- at the heart of the city and an airport which many passengers love to use.
To capture the creative energy of London, The Allotment, an award-winning London-based brand and design agency, were appointed by the airport to deliver the new look.
The vivid blue colour used in the logo represents the unique location of London City Airport, right in the heart of London’s Royal Docks in Newham, close to the River Thames, the iconic waterway that has served London for thousands of years.
Use of vivid green represents the many parks and green spaces in London, and combined, the use of bright colours confirms a real departure from the conservative grey and blue combination, which the new brand replaces.
As well as vivid colours, the design employs a Gilroy font, which is both a modern interpretation of London’s typographic landscape and an accessible and familiar design for international audiences.
Our identity comes in advance of a £500 million transformation, which will enhance the customer experience, provide superb new facilities and space in 2022, and create an airport to serve the whole of London.
Robert Sinclair, CEO of London City Airport, said:
“With our development programme now underway, we have an amazing opportunity to develop an airport experience that truly reflects modern London.
“Along with the design of our new airport, this new brand identity will help us reflect everything that is great about London, celebrate its preeminent position as a truly international city, broaden our appeal to different types of passengers and make the experience of London even better for those visiting the capital, for business or leisure.”
Neil Dillon, Marketing Director at London City Airport, said:
“The new design is much more fitting for our 21st century airport in the world’s greatest city and this sentiment has resonated in our research with long-standing and new customers. From a design perspective, the new branding is agile and has huge creative potential for interaction with different mediums and spaces, both now and in our future terminal building.”
The new corporate identity has been rolled out from today across all digital platforms, with the airport’s assets switching over to the new look over the coming months. An outdoor advertising campaign, designed by creative agency, Cravens, also commences on 11th March, with site-specific creatives that introduce the airport and its new look across London.