The Watch Collection

After Security

Designed to reflect the mechanisms of a watch, 'The Watch Collection LONDON CITY' is a store tethered to mimic the ‘Faces of Time’.

Providing a clear differentiation between luxury and fashion watch segments through the ideas of Lifetime (for luxury and premium heritage watch brands), Goodtimes (for fashion watches for all occasions) and Pasttimes (for limited thematic watch brand animations), 'The Watch Collection LONDON CITY' caters to all clients.

With an entrance meant to convey the idea of stepping through the looking glass the concept of the store demystifies and makes the process of buying a watch - be it a luxury, premium or fashionable one - an experience that leaves an impression.

The Watch Collection Brands :

  • Tag Heuer: Watches Only
  • Longines: Watches Only
  • Rado: Watches Only
  • Tissot: Watches Only
  • Frederique Constant: Watches Only
  • Mont Blanc: Watches, Writing Instruments, Small leather Goods, Luggage, Belts and Accessories

Opening Times & Contact

Monday5:15 21:00
Tuesday5:15 21:00
Wednesday5:15 21:00
Thursday5:15 21:00
Friday5:15 22:00
Saturday5:15 12:30
Sunday11:15 21:00

T: +44 (0) 207 646 0908
E: W: